Last updated: November 12, 2024

1. Introduction

Welcome to The500 (“we”, “us”, or “our”). We are committed to protecting your personal information and respecting your privacy rights. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our high-end dating app, The500 (the “App”). By accessing or using the App, you agree to this Privacy Policy. If you do not agree, please do not use the App.

2. Information We Collect

  • Personal Information: When you register, we may collect:
    • Identifiers: Name, email address, phone number, postal address, date of birth.
    • Protected Classifications: Gender, age.
    • Photographs and Videos: Profile pictures and other media you choose to upload.
    • Interests and Preferences: Hobbies, relationship preferences, and other personal attributes.
  • Usage Data: Information about your interactions with the App, such as:
    • Match interactions, messages, and user preferences.
    • App usage patterns and features accessed.
  • Location Data: With your consent, we collect geolocation data to provide location-based services.
  • Device Information: Data about the device you use to access the App, including:
    • Hardware model, operating system, unique device identifiers, mobile network information.
  • Cookies and Similar Technologies: We use cookies and similar tracking technologies to:
    • Enhance user experience.
    • Remember your preferences.
    • Collect analytics data.

3. How We Use Your Information

  • Providing Services: To create and manage your account, and facilitate matchmaking services.
  • Communication:
    • Transactional Messages: To send you confirmations, updates, security alerts, and support messages.
    • Marketing Communications: To inform you about new features, offers, and promotions (with your consent).
  • Personalization: To customize your experience and deliver content relevant to your interests.
  • Analytics and Improvements: To monitor usage patterns, conduct research, and improve our services.
  • Legal Compliance: To enforce our Terms of Service and comply with legal obligations.

4. Disclosure of Your Information

  • With Other Users: Information in your public profile will be visible to other users.
  • Service Providers: Trusted third parties that assist us in operating the App, such as:
    • Hosting services, analytics providers, payment processors.
  • Legal Requirements: When required by law or to protect the rights, property, or safety of our users and the public.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred.
  • With Your Consent: If you provide explicit consent for a specific purpose.

5. Your Rights and Choices

a. General Rights

  • Access and Update: You can access and update your personal information through your account settings.
  • Delete Account: You may delete your account at any time. Upon deletion, we will remove your profile and personal information from our active databases.
  • Opt-Out of Marketing Communications: You can opt-out of receiving marketing emails by following the unsubscribe instructions or contacting us.
  • Cookies: You can manage cookies through your browser settings.

b. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights regarding your personal information:
  • Right to Know: Request details about the categories and specific pieces of personal information we have collected about you in the last 12 months.
  • Right to Delete: Request deletion of your personal information we have collected, subject to certain exceptions.
  • Right to Opt-Out of Sale: We do not sell personal information. However, if we ever do, you have the right to opt-out.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

How to Exercise Your California Rights

To exercise your rights under the CCPA, please contact us: We will verify your identity using at least two data points you have previously provided. Authorized agents may make requests on your behalf if they provide proof of authorization.

6. Telephone Consumer Protection Act (TCPA) Compliance

By providing your phone number, you consent to receive automated text messages and calls from us related to our services, including marketing communications. Consent is not a condition of purchase.
  • Opt-Out: You may opt-out of receiving text messages or calls at any time by:
    • Replying “STOP” to any text message you receive from us.
    • Contacting us at support@the500.org or (310) 860-9300.
  • Identification: All communications will clearly identify The500 as the sender.
  • Standard Rates Apply: Message and data rates may apply according to your mobile carrier’s plan.

7. Security Measures

We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:
  • Encryption of data during transmission and at rest.
  • Regular security assessments and updates.
  • Restricted access to personal information to authorized personnel only.
However, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data during such transfers, in compliance with applicable data protection laws.

9. Third-Party Links

The App may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We recommend reviewing their privacy policies independently.

10. Children’s Privacy

Our App is intended for users aged 18 and above. We do not knowingly collect personal information from individuals under 18. If you become aware that a minor has provided us with personal data, please contact us immediately at support@the500.org, and we will take steps to remove such information.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of any changes by:
  • Updating the “Last updated” date at the top of this policy.
  • Providing a notice within the App or via email (if you have provided it).
Your continued use of the App after such changes signifies your acceptance of the revised policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
  • Email: support@the500.org
  • Toll-Free Number: (310) 860-9300
  • Address: 1500 Quail St., Ste 550, Newport Beach, CA 92660

13. Accessibility

We are committed to making our Privacy Policy accessible to individuals with disabilities. If you need this Privacy Policy provided in an alternative format, please contact us at support@the500.org.

14. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of California, without regard to its conflict of law principles. Disclaimer: This privacy policy is provided for informational purposes only and does not constitute legal advice. Laws and regulations regarding privacy are complex and vary by jurisdiction. We strongly recommend consulting with a qualified attorney to ensure that your privacy policy complies with all applicable laws and adequately addresses your business practices. Additional Notes:
  • Record-Keeping (TCPA Compliance): We maintain records of all consents for at least four years to comply with TCPA requirements.
  • Do Not Sell My Personal Information: Although we do not sell personal information, if our practices change, we will update this policy accordingly and provide a “Do Not Sell My Personal Information” link on our App and website.